I’ve been listening to the buzz around the net about the Interspire email marketing software, and everyone’s saying pretty much the same thing…
Big Response from Interspire gives you premium quality and offers all of the features that you could want or need for creating your email campaigns.
So, what does that mean? What does it do?
Big Response will help you, as a web designer or website owner, to create, send and track an unlimited amount of email messages, including auto responders.
That’s huge! Why?
Some of our sites have thousands upon thousands of members with different emails sent out to the different types of members. This all has to be created, organized and coordinated to send out at the right time to the right people. That’s bulk email marketing at it’s best…
But, that’s too much stress for us to handle on our own, that’s for sure!
They have awesome pre-made templates to make your emails more colorful, interesting and professional than simple text.
What’s my favorite thing about this software? Split Testing & Trigger Emails! (hands down)
This is too cool, if you’re looking to improve your email marketing campaigns and streamline your whole system.
You can set it up to send different versions of your email campaign on a small sampling of your list, and voilà, Big Response chooses the best email based upon it’s performance and sends it to the rest of the list automatically! That’s so fabulous! I love that!
It will track the people that open the email and when, and what links they click on too!
So, what’s a Trigger Email?
Big Response will let you set up follow-up emails to and/or let you add contacts depending upon how people respond to your email campaigns. So, say they click on a certain link in the email you wanted them to, you can add them to a special list – like, maybe, “Hyper-responsive” or simply “Link #11 Click”.
Then, if you want to send those particular people a special email campaign, you’re ready…don’t forget, you can just add them to the auto-responder and it will do it at whatever time or days after the previous email you want it to send!
It does all of this and so much more…You can even send emails to people based upon their age, geographic location, gender or income, and it can include these details. I like it so much better when you receive an email with your name in it…LOL…It’s just cool that it’s more personalized.
Pretty much whatever you want it to do for you, it will.
* The only thing it can’t do, is your laundry and cooking…LOL!
Check out a great Online Demo of Big Response from Interspire here:
http://www.interspire.com/emailmarketer/godemo.php
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I hope you find this eMail Marketing information helpful on The Small Business Marketing Blog! Until next time…
Make Your Life Easier,
Kimberly Edwards 
P.S. Please be sure to Subscribe to this Blog.
Technorati Tags: Interspire, Big Response, Interspire Big Response, email marketing, bulk email marketing, email marketing software, great marketing products
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I’ve been hearing a lot about this one, Kimberly…
Thanks for the write up…might have to check it out…
KLE
.-= Kenney @ Business Life Blog´s last blog ..The most beautiful rainbow…… =-.
Having used them for a few months our account suddenly went offline. Trying to get hold of someone sensible in their ticketed support system is a nightmare. Like so many of these online companies when something goes wrong you can’t get hold of anyone. Personally I wouldn’t touch them with a barge pole.
I came across this post searching for the best email marketing software and I am down between Omnistar Mailer and Interspire, I hear more positive buzz about Omnistar but I wanted to see if anyone else has used them, they seem to have more features and they are better priced. any feedback?
At first E-mail marketing seems to be a very tedious and time consuming task of promoting affiliate products. But if you get used to E-mail marketing, it is as easy as PPC advertising.
Email marketing is quite effective in lead generation. i made a couple of affiliate sales by email marketing alone~~,
@M Townsend: Sorry to hear that. Our experience with them was quite good. We hope that you are able to get that fixed soon. Let us know how it goes.
@Steve: I haven’t heard of Omnistar… I used Big Response, Aweber and my own email marketing software I got through Butterfly Marketing.
@Pretty Girls: I think it’s easier and the ROI is unmatched. eMail marketing is in my opinion (outside of direct mail) the best form of marketing. You reach people in their private place anywhere in the world and for free. Nothing like it in the history of marketing. Amazing.
@Luke: For sure and Congrats. The cool part about email marketing is that you can work on your marketing skills for free and see immediate results. You can totally mess it up and still be alright because you don’t lose for testing… unless you totally piss off your list and they unsubscribe. You can keep testing different messages, hot buttons and products…free.