Do you actually feel loyalty to
your friends and family? Do you resist
change? Do you like to try things before
you buy them?
You’re not alone.
If you found yourself saying yes to any of these
questions while you where reading them, you’re like
everyone else who answers yes.
If your competition is smart thay have developed a
friendship with their customers and they play the
part of trusted advisor in that target market, and
they receive loyalty in return for giving them great
benefits and a great package of services or products.
So, how do you capture those customers?
You don’t. Not all at once!
Will you take a free sample of something at a grocery
store or shopping mall? A free cookie perhaps?
Mrs. Fields built an empire which started by giving
away free samples of cookies in shopping malls to
entice prospects to become customers.
This allows your prospect to take a risk free taste
of what you have to offer. They get to test the waters.
When you answer the door and a stranger is there you
don’t open the door wide. You crack it a little.
As you become comfortable with that person then you open
it a little more. When that person becomes a friend
you open the door and they just come right in. Sometimes
they may even have a key to the door.
But that didn’t all happen at once.
Generally, we want to let the consumer give us a test.
Once you understand this, you will understand that consumers
that like you will have a virtually insatiable desire
for your product or service once they warm up to you.
To Your Immediate And Lasting Small Business Success,
Kenneth & Kimberly Edwards Jr.
P.S. Attention Business Owners! “Who Else Wants 101
Foolproof, Inexpensive Ways To Bring In A Flood Of New
Customers For INSTANT PROFITS?” New Marketing System
Reveals Secrets Of Advertising That Actually Works To
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